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Sunday, 26 August 2018

McDonald’s – I’m Lovin’ It

Dr. Vincent Wan


The slogan for McDonald’s is I’m lovin’ it.  To be honest, most of us have a soft spot for their fast food at one time or other.  We know it is so bad for us, but it tastes oh so good every now and then.  However, are we really loving their latest marketing campaign?

Macca’s just maybe pushing their food a little too hard.  Not satisfied serving most of their items after 10:30am, select products are now available all day and all night.  You can now have a Big Mac, Chicken McNuggets and French Fries for brekkie.  Who really feels like any of these things for breakfast when they wake up in the morning?  However, we are now told that it is never too early.

The main issue is McDonald’s encouraging their unhealthy items more and more and more.  First it was All Day Breakfast where you can get the whole day many items normally served at breakfast time only.  I myself don’t mind a Sausage and Egg McMuffin and hash brown for lunch instead of the standard burger and fries every now and then.  However, let’s not encourage unhealthy eating all day and all night.

Breakfast is often claimed as the most important meal of the day.  A good breakfast helps kick start your day.  I typically have cereal with milk and some fruit.  I encourage my son to do the same.  Let’s not promote burgers, fries snd chicken nuggets for breakfast.  Shame on McDonald’s for giving it a crack.  Promoting unhealthy food all day and all night is the other problem.  McDonald’s message is you can have our burgers, fries and chicken nuggets for breakfast, lunch and dinner.  This is not the right message to be sending out.  I definitely don’t want my son to be thinking that this is the norm.